I’m delighted to announce that E.R.E Property has launched its new website and rebrand.
When I founded E.R.E in 2004 with my long-term friend Robert Medd, we originally offered off-plan residential property in Bulgaria to UK Buy-To-Let investors and our name E.R.E was an acronym for Emerging Real Estate. We have since gone on to establish ourselves as a market leader in the sale of off-plan new homes, overseas property, and alternative asset classes such as Assisted Living.
Today, we offer a full suite of services, including investment analysis and due diligence, sales agency, property marketing, sales progression, and aftercare. Having opened our first office in Leeds 20 years ago, we now have offices in Hong Kong and our new Dubai HQ, which opened last year. Our new website and rebrand marks our twentieth anniversary as well as the relocation of our holding company from the UK to Dubai.
Our brand is much more than just a logo or tagline. It’s the embodiment of our values, services, market positioning, and long-term growth strategy. The international property market is constantly evolving and our rebrand is essential for a property sales and investment advisory company like us to stay relevant, competitive, and aligned with our target audience.
Since expanding our offer and entering new markets with the opening of our Dubai HQ, we felt our existing brand no longer represented who we were. Having a presence in a city like Dubai will enhance our brand image as a truly international company. The move will open new avenues for growth, investment, and global recognition in a competitive property market. The rebrand has given us an opportunity to realign the brand with our long-term vision and growth plan.
The international property market is extremely competitive, particularly for property sales and investment advisory companies like ours. We want to stand out from the competition by showcasing our USPs and new approach, both in terms of selling developments for developers and sourcing high-quality investments for property investors. Since Brexit and the global pandemic, the landscape has changed significantly. The rebrand will help our image and messaging to resonate with new audiences, whether that’s institutional investors looking for full blocks or individual investors overseas looking for secure, high-yielding, income-producing assets.
Even the most successful brands can become dated, and we felt that our twentieth anniversary would be the ideal opportunity to refresh ours. We hope the rebrand can inject new life into our image and make E.R.E more relevant to our new clients whilst encouraging repeat business with our existing ones. How you are perceived is key to your ability to engage with new audiences and, ultimately, grow as a business.
Over the last 20 years, the property industry has been heavily influenced by technology, regulatory changes, and shifting consumer behaviours. Our rebrand will enable us to adapt our messaging and branding to reflect these changes so we can continue to position ourselves as market leaders.
I hope you like our new look and, as always, your feedback is welcomed.
Tim Morgan is CEO and Co-founder at E.R.E Property. To contact E.R.E Property, please click here.
